Caneta Collective

Arima - Rebrand

Arima means “Soul”. They’re a small coffee producer in Guatemala, that hires exclusively single moms and destines all its profits to help keeping their kids in school.

They needed an unexpensive, yet effective way to convey their beautiful message.

So we rebranded them, and, from the logo, starteded telliing their story, getting all the way to Packaging, using various Real kids’ School Tests, showing how and what they learn.